How to run a successful ad campaign using social media 

Any company worth their salt has been using social media to their advantage for at least the last five years. In 2017, it is nearly impossible to reach an audience or push products and services without it. According to this Forbes Article, tapping into the social media market and communicating with potential customers is not … More How to run a successful ad campaign using social media 

Masters Recap

WHAT A WHIRLDWIND! The dust has settled and another Masters Tournament has gone down as one for the ages. Every year, this is billed as the top tournament in golf. Augusta National Golf Club in Augusta, Georgia is the setting. The prize, a highly coveted green jacket. Every major player past and present shows up … More Masters Recap

Final Four Preview

As March Madness comes to a close, the quest for a National Championship draws near. It’s that time of year again, the Saturday of the Final Four. Tonight, we have two games on the slate. The stage is Phoenix, Arizona with both Final Four games taking place today, April 1, 2017, and the National Championship … More Final Four Preview

Snapchat opens its IPO +44%, valuation nearly $35 billion

March 2, 2017 – Snap Inc. (SNAP), the parent company of Snapchat began trading at $24 a share this morning on the New York Stock Exchange at a 40% increase. The price went as high as $26.05 and finished the day at $24.48 totally a gain of 44%. After this closing price, the current valuation … More Snapchat opens its IPO +44%, valuation nearly $35 billion

Apple offers new content strategy to compete with the likes of Netflix, Amazon

At last week’s Code Media Conference Apple’s Senior Vice President of internet software and services, Eddy Cue, discussed recent efforts by the company to produce original video content for its Apple Music streaming platform. Apple and Cue readily admit they are not ready to take on the giants of Netflix and Amazon, but are slowly … More Apple offers new content strategy to compete with the likes of Netflix, Amazon

Is Social Capital the key to Entrepreneurship in 2017?

According to google: So an entrepreneur is a business person; an individual willing to take risks to succeed in industry. Often certain characteristic traits are associated with an entrepreneur: problem solver, risk taker, confident, and self motivated. According to Business Dictionary, an entrepreneur puts up the capital and assumes all the risk.  This week I came … More Is Social Capital the key to Entrepreneurship in 2017?

The Battle for Tobacco Road: the greatest rivalry in college basketball

Welcome to the greatest rivalry in college basketball, potentially, in all of sports. The Duke Blue Devils and the North Carolina Tarheels. Two schools separated by less then 10 miles on US Highway 15-501 aka Tabacco Road. This is one of the most storied rivalries in college basketball. Going back to 1920, the schools have … More The Battle for Tobacco Road: the greatest rivalry in college basketball